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Sales Development

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P.O. Box 2171
Chino, CA 91708-2171


Sales Development

Your Customer’s Buying Process

How do your customers go about deciding what they need, selecting suppliers, evaluating their choices, budgeting, and placing an order? How long does this process take, who is involved, and who makes the decisions? Why do they choose your product or a competitor’s?

These essential questions are answered by interviewing your existing, potential, and lost customers to determine what their process is. Your Customer’s Buying Process is then documented and your customer’s needs matched with your sales process.


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